Building a Pipeline to Wealth
By Robert Kiyosaki
Each of us resides in at least one of the four quadrants of the
CASHFLOW Quadrant. Where we are is determined by where our main
source of income comes from. Many of us rely on paychecks and are
therefore employees, while others are self-employed. Employees and
self-employed individuals reside on the left side of the CASHFLOW
Quadrant. The right side of the CASHFLOW Quadrant is for individuals
who receive their cash from businesses or investments they own.
By Robert Kiyosaki
Each of us resides in at least one of the four quadrants of the
CASHFLOW Quadrant. Where we are is determined by where our main
source of income comes from. Many of us rely on paychecks and are
therefore employees, while others are self-employed. Employees and
self-employed individuals reside on the left side of the CASHFLOW
Quadrant. The right side of the CASHFLOW Quadrant is for individuals
who receive their cash from businesses or investments they own.
My rich dad told me a simple story when I was 12 years old that has guided me to great wealth
and financial freedom. It was Rich Dad's way of explaining the difference between the left side of
the CASHFLOW Quadrant, the 'E' and 'S' quadrants, from the right side of the 'B' and 'I'
quadrants. It goes:
"Once upon a time there was this quaint little village. It was a great place to live except for one
problem. The village had no water unless it rained. To solve this problem once and for all, the
village elders decided to put out to bid the contract to have water delivered to the village on a
daily basis. Two people volunteered to take on the task and the elders awarded the contract to
both of them. They felt that a little competition would keep prices low and ensure a back-up
supply of water.
Self Employed Thinking
The first of the two people who won the contract, Ed, immediately ran out, bought two
galvanized steel buckets and began running back and forth along the trail to the lake which was
a mile away. He immediately began making money as he labored morning to dusk hauling water
from the lake with his two buckets. He would empty them into the large concrete holding tank
the village had built. Each morning he had to get up before the rest of the village awoke to
make sure there was enough water for the village when it wanted it. It was hard work, but he
was very happy to be making money and for having one of the two exclusive contracts for this
business.
Business Owner Thinking
The second winning contractor, Bill, disappeared for a while. He was not seen for months, which
made Ed very happy since he had no competition. Ed was making all the money.
Instead of buying two buckets to compete with Ed, Bill had written a business plan, created a
corporation, found four investors, employed a president to do the work and returned six months
later with a construction crew. Within a year, his team had built a large volume stainless steel
pipeline that connected the village to the lake.
At the grand opening celebration, Bill announced that his water was cleaner than Ed's water. Bill
knew that there had been complaints about dirt in Ed's water. Bill also announced that he could
supply the village with water 24 hours a day, 7 days a week. Ed could only deliver water on the
weekdays & he did not work on weekends. Then Bill announced that he would charge 75% less
than Ed did for this higher quality and more reliable source of water. The village cheered and ran
immediately for the faucet at the end of Bill's pipeline.
In order to compete, Ed immediately lowered his rates by 75%, bought two more buckets,
added covers to his buckets and began hauling four buckets each trip. In order to provide better
service, he hired his two sons to give him a hand for the night shift and on weekends. When his
boys went off to college, he said to them, "Hurry back because someday this business will
belong to you." For some reason, after college, his two sons never returned. Eventually, Ed had
employees and union problems. The union was demanding higher wages, better benefits and
wanted its members to only haul one bucket at a time.
Bill, on the other hand, realized that if this village needed water then other villages must need
water too. He rewrote his business plan and went off to sell his high speed, high volume, low
cost and clean water delivery system to villages throughout the world. He only makes a penny
per bucket of water delivered, but he delivers billions of buckets of water, and all that money
pours into his bank account. Bill had developed a pipeline to deliver money to himself as well as
water to the villages.
Bill lived happily ever after. Ed worked hard for the rest of his life and had financial problems
forever after. The end."
That story about Bill and Ed has guided me for years. It has assisted me in my life's
decision-making process. I often ask myself, "Am I building a pipeline or hauling buckets?" "Am I
working hard or am I working smart?"
And the answers to those questions have made me financially free. The CASHFLOW Quadrant is
about the four different types of people who make up the world of business, who they are and
what makes individuals in each quadrant unique. It will help you define where you are in the
Quadrant today and help you chart a course for where you want to be in the future as you
choose your own path to financial freedom. While financial freedom can be found in all four of
the quadrants, the skills of a 'B' or 'I' will help you reach your financial goals more quickly. A
successful 'E' should also become a successful 'I'.
and financial freedom. It was Rich Dad's way of explaining the difference between the left side of
the CASHFLOW Quadrant, the 'E' and 'S' quadrants, from the right side of the 'B' and 'I'
quadrants. It goes:
"Once upon a time there was this quaint little village. It was a great place to live except for one
problem. The village had no water unless it rained. To solve this problem once and for all, the
village elders decided to put out to bid the contract to have water delivered to the village on a
daily basis. Two people volunteered to take on the task and the elders awarded the contract to
both of them. They felt that a little competition would keep prices low and ensure a back-up
supply of water.
Self Employed Thinking
The first of the two people who won the contract, Ed, immediately ran out, bought two
galvanized steel buckets and began running back and forth along the trail to the lake which was
a mile away. He immediately began making money as he labored morning to dusk hauling water
from the lake with his two buckets. He would empty them into the large concrete holding tank
the village had built. Each morning he had to get up before the rest of the village awoke to
make sure there was enough water for the village when it wanted it. It was hard work, but he
was very happy to be making money and for having one of the two exclusive contracts for this
business.
Business Owner Thinking
The second winning contractor, Bill, disappeared for a while. He was not seen for months, which
made Ed very happy since he had no competition. Ed was making all the money.
Instead of buying two buckets to compete with Ed, Bill had written a business plan, created a
corporation, found four investors, employed a president to do the work and returned six months
later with a construction crew. Within a year, his team had built a large volume stainless steel
pipeline that connected the village to the lake.
At the grand opening celebration, Bill announced that his water was cleaner than Ed's water. Bill
knew that there had been complaints about dirt in Ed's water. Bill also announced that he could
supply the village with water 24 hours a day, 7 days a week. Ed could only deliver water on the
weekdays & he did not work on weekends. Then Bill announced that he would charge 75% less
than Ed did for this higher quality and more reliable source of water. The village cheered and ran
immediately for the faucet at the end of Bill's pipeline.
In order to compete, Ed immediately lowered his rates by 75%, bought two more buckets,
added covers to his buckets and began hauling four buckets each trip. In order to provide better
service, he hired his two sons to give him a hand for the night shift and on weekends. When his
boys went off to college, he said to them, "Hurry back because someday this business will
belong to you." For some reason, after college, his two sons never returned. Eventually, Ed had
employees and union problems. The union was demanding higher wages, better benefits and
wanted its members to only haul one bucket at a time.
Bill, on the other hand, realized that if this village needed water then other villages must need
water too. He rewrote his business plan and went off to sell his high speed, high volume, low
cost and clean water delivery system to villages throughout the world. He only makes a penny
per bucket of water delivered, but he delivers billions of buckets of water, and all that money
pours into his bank account. Bill had developed a pipeline to deliver money to himself as well as
water to the villages.
Bill lived happily ever after. Ed worked hard for the rest of his life and had financial problems
forever after. The end."
That story about Bill and Ed has guided me for years. It has assisted me in my life's
decision-making process. I often ask myself, "Am I building a pipeline or hauling buckets?" "Am I
working hard or am I working smart?"
And the answers to those questions have made me financially free. The CASHFLOW Quadrant is
about the four different types of people who make up the world of business, who they are and
what makes individuals in each quadrant unique. It will help you define where you are in the
Quadrant today and help you chart a course for where you want to be in the future as you
choose your own path to financial freedom. While financial freedom can be found in all four of
the quadrants, the skills of a 'B' or 'I' will help you reach your financial goals more quickly. A
successful 'E' should also become a successful 'I'.
Rich Dad's CASHFLOW Quadrant $17.95
If your assets generate cash flow for you, then you don’t need to work as hard. Plain and simple. By
understanding each of the four quadrants that identify you in your business career, you’ll more clearly see
the path that is right for you to achieve financial freedom.
If your assets generate cash flow for you, then you don’t need to work as hard. Plain and simple. By
understanding each of the four quadrants that identify you in your business career, you’ll more clearly see
the path that is right for you to achieve financial freedom.
THINK IT" "LEARN IT" "DO IT" - You Can Choose to be Rich
Robert Kyosaki
CD/DVD $219.80 CD/VHS $199.80
This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The
program contains a Home Study Course Binder, 12 CDs with specialized lessons from
Robert's personal team of experts, 1 video that will show you how to stop living from
paycheck to paycheck and enjoy the power of having money work for you, 1 bonus audio
tape that reveals the six simple obstacles people face on their path to wealth; and a debt
eliminator - a practical tool to help you eliminate bad debt and build a strong foundation.
Robert Kyosaki
CD/DVD $219.80 CD/VHS $199.80
This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The
program contains a Home Study Course Binder, 12 CDs with specialized lessons from
Robert's personal team of experts, 1 video that will show you how to stop living from
paycheck to paycheck and enjoy the power of having money work for you, 1 bonus audio
tape that reveals the six simple obstacles people face on their path to wealth; and a debt
eliminator - a practical tool to help you eliminate bad debt and build a strong foundation.
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15 Reasons to Become
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Becoming a Successful
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How to Create a
Successful Affiliate
Marketing Program
How to be Successful in
Affiliate Marketing
Network Marketing
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Contact Us
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